Established in 2005
Sage Financial Solutions is an internationally recognized leader in financial coach training
Everyone deserves access to ethical financial coaching, regardless of background or income, to build wealth and live a satisfying life.
That's why we train financial professionals and organizations to help people through the emotional and behavioral obstacles that stand in the way.
Our Impact
Behind every data point, is an empowered coach, a family recieving support, and a broken system changing. Our numbers reflect more than growth, they reflect the transformation of our communities.
United States - Canada - Europe - India - Ghana - Mexico
“Even after 20 years of running a financial education and coaching business, I gained invaluable insights, knowledge, and skills from taking Sage’s program. I highly recommend this training!”
Lynnette Khalfani-Cox, Participant
“I’ve had the opportunity to think about things in a different light and allows me to ask more powerful questions that have greater impact on my clients.”
Certification Program Participant
“Sage’s certification program is the perfect complement to the AFC®. After acquiring the foundational financial information needed to be of value to my clients, this training allows me to partner with my clients in a way that gives them a safe space to journey deeper into their relationship with money.”
Certification Program Participant
Why Us?
Our training and certification programs are led by personal financial experts and Mentor Coaches certified by the International Coaching Federation
We are teaching a generation of financial coaches who are redefining the industry with a client-first approach that isn’t predatory or judgmental. You’ll finish our programs with confidence in your competence, knowing how to create a safe and supportive environment for clients where there is no space for shame or blame.
Our Values
Integrity defines us
You can count on us to be honest, transparent, and reliable every step of the way. Our dedication to advocating for you also benefits your clients, ensuring everyone is in good hands.
Compassion is our natural response
Everyone should be treated with kindness and respect no matter their identity or life experience. We offer a space of psychological safety where you can be yourself, make mistakes, and learn from them.
We embody excellence
Our Mentor Coaches model a standard of greatness to inspire you to uphold the same standard for yourself. We see the best in you and believe you can be the best for who you serve.
Meet Our Founder
Saundra Davis, MSFP
Growing up in a low-income community, I vividly remember the constant stress and worry about money.
Even as my income grew, I struggled to feel financially secure and confident. It wasn’t until I returned to school in my forties that I took the initiative to take control and create a better life for myself and others.
I earned a Master’s degree in financial planning and started a new career with a passion for empowering people through sharing what I learned about navigating the complexities of money. However, I quickly noticed a lack of diversity in the personal finance field, particularly the absence of Black women. I also saw a significant gap in accessible and culturally relevant personal finance support for people looking to improve their situation.
Everyone told me I’d make money by serving high-net-worth individuals.
But that wasn’t my path.
Instead, I created a nonprofit small business incubator to support new financial planners who wanted to serve ignored and underserved communities. Through this work, I realized the technical aspects of money management—budgeting, saving, and investing—were only part of the solution.
Recognizing the limitations of traditional financial education models, I learned more about the intersection of money and psychology. I completed certifications in coaching and mindfulness, developing a holistic approach that combines practical financial knowledge with a deep understanding of human behavior. If we decolonize how we shame people and put an end to treating financial missteps as character flaws, greater progress is possible.
And that’s how Sage Financial Solutions was born—out of a fiery passion to train a diverse cadre of financial coaches who can provide cultural humility to clients from all walks of life.
FEATURED IN
Meet Your Mentor Coaches
Sadie Vialpando Williams
Sadie’s 35-year career spans personal and professional coaching, nonprofit planning, community advocacy, corporate leadership, and financial coaching. She’s dedicated to empowering low and moderate-income communities, especially POC families.
She specializes in retirement planning and family caregiving, helping clients become more assertive and emotionally intelligent. As a certified coach, financial counselor, and mindfulness teacher, she brings a unique blend of skills to her mentorship approach, instilling a “sí se puede” mindset in her students and clients.
Rhonda Kaufman
Rhonda’s passion for personal finance has been a driving force in her life. With a business economics degree, an MBA, and experience at Charles Schwab, her 20-year career has cultivated a deep understanding of the financial world. She’s also a certified financial coach, financial counselor, and financial paraplanner.
Her successful business ventures and extensive financial planning knowledge enable her to share comprehensive guidance and unwavering support.
Vivian Padua
Vivian is an International Coaching Federation Master Certified Coach, Accredited Personal Finance Coach, and Accredited Financial Counselor with over 20 years of experience. She started her coaching journey at 48 and has been guiding clients and trainees ever since. Specializing in budgeting, debt reduction, homeownership, and small business expansion, she brings a wealth of expertise and lived experience to her work. As a mentor, Vivian creates a supportive space for coaches-in-training to practice their skills and build confidence, adaptability, and resilience for any financial coaching scenario.
Serving Within the Continuum of Financial Well-being
Just like life has ups and downs, so does a person’s financial health. That’s why our Continuum of Financial Well-being framework acknowledges that people need different types of professional support at different times in their lives.
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Transformation of the personal finance journey from the inside out.
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The basics of financial life cycles.
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Advice on a specific financial challenge.
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A comprehensive roadmap for meeting goals.
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Psychotherapeutic interventions to address barriers to financial wellness.
Are you a government agency, corporation, or nonprofit wanting to offer financial programming for your community?
Our team can help you design and develop custom financial capability programs across the continuum so you can provide more aid for your client driven services.